Overview

Founded in 2015 by Imke von Johnston and Janka Oeljeschlager, Hey Honey was born from a vision to bring innovation, comfort, and sustainability into yoga wear. In 2017, their sister Tomma Oeljeschlager joined, completing the creative trio behind this conscious German brand.

From its home base in Hamburg, Hey Honey continues to redefine sustainable activewear with elegant design, soft performance fabrics, and a strong sense of purpose. Each collection reflects the brand’s belief that mindful movement and modern style can exist in harmony — both on and off the mat.

Hey Honey’s mission is to empower women through comfortable, ethically made yoga wear, produced under fair conditions in Europe. More than a brand, it’s a community of creativity, kindness, and conscious living, inspiring women everywhere to move with confidence, grace, and awareness.

The Philosophy: Fashion with Intention

Hey Honey believes that yoga is more than movement — it’s a lifestyle rooted in awareness, balance, and authenticity.
That’s why their collections are crafted with sustainable fabrics, thoughtful cuts, and timeless tones that invite you to slow down and reconnect.

Every collection celebrates self-expression and self-love — blending elegant minimalism with practical comfort for every shape and flow.

What Makes Hey Honey Stand Out

1. Sustainable Luxury

Each piece is produced in Europe with certified OEKO-TEX® fabrics — meaning skin-friendly, toxin-free, and eco-conscious.
Hey Honey proudly carries the PETA-Approved Vegan label, proving that fashion can be kind to both your body and the planet.

2. Designed for Real Movement

Whether you’re practicing vinyasa or running errands, Hey Honey’s yoga sets move with you.
The signature fabric provides a second-skin feel, balancing softness with support — so you can breathe, stretch, and move freely.

3. Minimalist Aesthetic, Timeless Appeal

   Soft neutrals, earthy tones, and subtle prints define Hey Honey’s visual identity.
   Each design transitions seamlessly from mat to street, embodying effortless sophistication and versatility.

4. Made with Care

   Every garment is responsibly produced in small, family-run European factories — ensuring ethical conditions and reducing waste through limited runs.

Why You’ll Love It

• Comfort that empowers: You feel supported, not restricted.

• Sustainability you can trust: Conscious fabrics, ethical production.

• Confidence in every pose: Perfect fit, flattering cuts, long-lasting shape.

• A mindful community: Join a movement of women who choose slow, conscious fashion.

Conclusion

Hey Honey isn’t just about what you wear — it’s about how you move and what you stand for.
Their mission goes beyond yoga mats, inviting every woman to embrace mindful fashion that feels good and does good.

“From Hamburg with love – for every stretch, every breath, every moment of you.”

Discover your flow, your confidence, and your calm — with Hey Honey.

🛍️ Explore the latest collection at hey-honey.com

It’s finally here — Hey Honey’s Black Month Sale!
From October 11, enjoy up to 60% off your favorite yoga and activewear pieces with code BLACK.
Quantities are limited, so don’t wait — discover mindful fashion that moves with you at hey-honey.com